An extraverted people person (leo) who yields results.

Copywriter | Strategic Storyteller | Content Developer

 

Center for Responsive Schools, The Mindful Student

Lead content developer on all campaigns, building strategy and brand personality within our free resources for over 20,000 educators while nurturing leads through gated assets.

Want to get better sleep?

Create a gratitude practice. Studies show that people who routinely weave moments of gratitude into their day-to-day sleep better at night, are less stressed and have higher self-esteem than those who don’t. I wrote this gratitude journal as a free gated asset on the website attached to a lead-nurturing campaign. The objective of this mini-journal was to position the value of The Mindful Student, a school-based mindfulness program against other mindfulness offerings from K-8 social-emotional learning curriculums.


Talk Easy with Sam Fragoso, iHeartRadio

Copywriter and Research Assistant to highly-rated podcast where “people sound like people” garnering over 30,000 listeners per month and 5,000 listeners per episode. Overseeing social media strategy and content with titans like Nick Offerman, Lorde and Noam Chompsky.


Kids need mindful moments too.

As the creator of Mini Mindful Monday, guided meditations for students K-8, I have built all content strategy and brand personality from start to finish. This involves writing, recording, audio editing, working with illustrators and in house marketing to uncover new problem-solving possibilities for kids experiencing challenges in school or at home. This is a special student edition, in addition to our Mindful Monday offerings for adults that gains thousands of listens, increasing organic drive to the company website by 20%.


The Power of Protected Waters

Granted overseas reporting for the exceptionally competitive Pulitzer Center fellowship that required managing and leading dozens of interviews with experts to create accurate and engaging SEO storytelling on conservation efforts of the Aegean sea.

The small island of Lipsi and surrounding regions like Fourni and Samos are home to a robust center for marine conservationists, working in tandem with small-scale fishing communities. Together, they combat overfishing, provide for their community through sustainable fishing practices, and use citizen science to save their most valuable resource— protected deep-sea areas.
— Kalli Siringas, The Power of Protected Waters

Landing Pages

All copy, editing and brand strategy for The Mindful Student, Avenue A Books, and The Fly Five Curriculum.